Uncertainty = possibility

My work is all about bringing people together to drive meaningful change.

Why / Define purpose

I help leaders and organisations decide where they’re going, and what problem they’re really solving. I use a rigorous evidence-based process grounded in insight and analysis.

What / Develop vision

I help clients plan the future state (people, process, technology), using artefacts like service blueprints and roadmaps to enable joined-up thinking and broad engagement.

How / Deliver product

As an Agile service design leader, I gather user and organisational requirements, and work with developers and subject-matter experts to build products and experiences. I’ve worked with large and small organisations in health, travel and government, often in ambiguous, complex and highly-regulated environments.

WHAT I Do now

2021-Present: PA Consulting, Principal Consultant, digital strategy and experience

Working for clients in the public sector, video games, healthcare and travel, among others.

WHAT I’ve DONE

Education

2017: MA MSc Innovation Design Engineering - Royal College of Art and Imperial College

2009: MEng. Materials Science - Oxford University

Previous careers

2017-2021: Freelance

Health tech transformation in the NHS
Ritual Design Toolkit co-author
Entrepreneur in residence
French to English translation of tech education materials
Co-founder of an agri-tech startup

2011-2014: Bloomberg New Energy Finance (BNEF) - Consultant, clean energy technology, policy and economics